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Breaking News

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Elastoplast partnership caps off England Netball’s stellar year

It’s been a year since England’s Roses won Gold at the mmonwealth Games, and a new mmercial partnership caps off a great 12 months.

Is The Masters’ unique social media approach a missed opportunity?

The Masters tees off today, but is their minimal social media strategy a missed opportunity?

Facebook to broadcast this year’s Masters in the Middle East

The win-win deal will see the Masters get reach, and Facebook get even more live sports ntent.

Ahead of Champions League tie Man United ntrasts Barcelona’s social media approach

Ahead of the big game tonight, both teams have taken a different tack.

Is OTT the inevitable future of football on TV?

It would be a gamble, but you can see the Premier League having its own direct to nsumer OTT platform by 2030.

Gatorade launch ‘Make Them Sweat’ campaign ahead of Champions League quarter final week

Gatorade’s new spot mbines their partnerships with Manchester City and Barcelona as well as their deal with the UEFA Champions League.

Facebook to broadcast this year’s Masters in the Middle East

The win-win deal will see the Masters get reach, and Facebook get even more live sports ntent.

FC Barcelona venture further into esports with launch of a Rocket League team

Barcelona launch a new esports venture as they expand into new territories.

Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero ntent

The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.

Fake news and the sports media landscape with Sportradar

This week’s Digital Sport insider is with Jonathan Earle, Customer Director – Sports Media, Sportradar.

House of Highlights, Organic Growth and Getting the Brand Balance Right

House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?

Key takeaways from Digital Sport London: What Now for Sports Marketing?

With The FA, Bleacher Report, and Fantastec on the panel, we saw some of the industry’s greatest experts talk about the future of sports marketing.

DS London: Sports organisations aren’t mpetitors, they’re allies in the industry’s fight for share of mind

Digital Sport London is back tomorrow (28th March) for March’s event – What Now for Sport Marketing? With a panel

Digital Sport London – Three things to look out for

We had a great call with our panelists this week, and here’s what we’re excited about.

 

&py; 2015 pyright @DigitalSportUK. All Rights reserved.

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